Social Media Director

CAU Florida Club

Designing all social content and promotion materials, including Instagram highlight covers, Executive board spotlights, and event flyers.
Built the organization’s brand design kit: font selection, template creation for future content, color palette selection, brand voice establishment, and logo regulatios.

Featured Projects

Establishing the Branding for CAU Florida Club. [2023]

CAU Florida Club
Graphic Designer, Brand Designer
The Florida Club Brand Kit establishes the brand identity of the Florida Club at Clark Atlanta University to ensure cohesion, uniformity, and a foundation in design.
Clark Atlanta University is a large Historically Black Institution in the heart of Atlanta. The University is a melting pot of Black and brown people from all across the world with varying cultures, dialects, and more. A friend of mine started the Florida Club to create a community of students from Florida on Clark Atlanta’s campus.
But, there was no real brand. She had the logistical elements needed to start an organization on campus, but there was no plan of how to market the organization to students.
I selected fonts and colors — of varying shades and vibrancies — reminiscent of Florida or elements commonly associated with the state (beaches, sunsets, vacations, etc). I set restrictions for logo use to ensure their readability. I also created an Instagram page for the organization with a complete bio and highlight covers.
For easy accessibility, I also created a one-page summarized version of the brand kit (seen left) for members to easily download to their phones.