Clark Atlanta University’s Mass Media Arts Department

Graphic Designer

I was asked to design a banner to promote the Mass Media Arts Department’s social media to students.

The department was struggling to reach students. They were sending out email blasts of opportunities and important information, but students would still claim they did not know of them. So, they created a social media page to meet students where they were, but they were having trouble getting the word out to students.

They commissioned me to design a banner to be hung at the front of the building. The banner had to grab the eyes of students and attract their attention to the username so they knew to follow the department and what they should expect to see.

I designed the graphic using entirely Adobe software. This was my first project with the department as a freshman in undergrad, and I challenged myself. I used a stock image for the hand/phone and created the illustrations. I also wrote the text on the design myself. The colors of the banner are our University colors.

This banner was hung at the front of the building in the fall of 2019 and remains there today. When I created the banner, the Mass Media Arts Department’s Instagram had 338 followers (see screenshot on banner). It currently has 1,333 followers.