Digital Media Intern
Atlanta Journal-Constitution
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Scheduling content daily across various social media channels including Facebook, Twitter, and Instagram based on breaking and trending stories using Social News Desk and Creator Studio.
Coordinating content for the Atlanta Journal Constitution's Main Facebook, County Facebook pages (Dekalb, North Fulton, Cobb, and Gwinnett), Main Twitter, County Twitter pages (Dekalb, North Fulton, Cobb, and Gwinnett), and Instagram.
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Assisting with production and promotion of the AJC's podcasts including the Braves Report, the Breakdown, Go Atlanta, and Politically Georgia.
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Creating graphics and photo galleries/carousels for the Atlanta Journal Constitution's Main Instagram page using Final Cut Pro, Canva, Wibbitz, and the AJC's photo/video archive (Arc).
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Using metric software such as Chartbeat to plan marketing strategies for all content based on what’s trending.
Featured Projects
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Featured Projects 〰️
Food & Drink Events
Redesigning the way the AJC promotes one of its most popular beats, food & drink. [2023]
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The Atlanta Journal-Constitution
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Graphic Designer
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I designed new, creative templates for the Atlanta Journal-Constitution to promote their monthly “food & drink events to check out” series that included a fun calendar for users to easily save the dates for their favorite events.
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The Atlanta Journal-Constitution produces a monthly column of Atlanta events offering food and drinks. The goal is to promote these events to readers so they can support local restaurants, find fun things to do around the city every month, and enjoy tasty bites! But, the merriment from the article failed to translate to social media.
With the majority of Her Campus’ following being 18-24 year-olds (39.3%) and 25-34 year-olds (37.7%), we serve college students. We have a responsibility to serve our campus community by providing resources and relief through our social media channels.
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Repurposing the food & drink series for social media brought fresh, fun graphics to social media that invigorated the beat across platforms. Social users were able to view the events at a glance and save the posts via Instagram for future reference.
— An average of 376 likes with one outlier reaching 1,119 likes.
— Prompted engagement from local businesses and sparked conversations about other events not mentioned
— My design continued to be used even after I departed from the publication.
Use the buttons below to view the posts live.
Other Projects
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Other Projects 〰️
